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The Customer Experience Model

Af: Adyl Aliekperov Engelsk Hardback
SPAR
kr 73

The Customer Experience Model

Af: Adyl Aliekperov Engelsk Hardback

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).

The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a company. In this work the readers also will learn about application in customer experience formation of such concepts as "systems thinking", "learning organization", "Lewinian Experiential learning cycle". The role of a leader in the formation of an effective customer experience will be shown as well. Also the readers will get an obvious idea of how to plan customer experience and measure its effectiveness. 

The Customer Experience Model shows the latest state of knowledge on the topic and will be of interest both to students of business schools and universities at an advanced level, academics and reflective practitioners in the fields of leadership, organizational studies, marketing, and strategic management and consulting.

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For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).

The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a company. In this work the readers also will learn about application in customer experience formation of such concepts as "systems thinking", "learning organization", "Lewinian Experiential learning cycle". The role of a leader in the formation of an effective customer experience will be shown as well. Also the readers will get an obvious idea of how to plan customer experience and measure its effectiveness. 

The Customer Experience Model shows the latest state of knowledge on the topic and will be of interest both to students of business schools and universities at an advanced level, academics and reflective practitioners in the fields of leadership, organizational studies, marketing, and strategic management and consulting.

Produktdetaljer
Sprog: Engelsk
Sider: 110
ISBN-13: 9780367478254
Indbinding: Hardback
Udgave:
ISBN-10: 0367478250
Udg. Dato: 2 okt 2020
Længde: 13mm
Bredde: 144mm
Højde: 222mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 2 okt 2020
Forfatter(e): Adyl Aliekperov
Forfatter(e) Adyl Aliekperov


Kategori Ledelse: lederskab og motivation


Sprog Engelsk


Indbinding Hardback


Sider 110


Udgave


Længde 13mm


Bredde 144mm


Højde 222mm


Udg. Dato 2 okt 2020


Oplagsdato 2 okt 2020

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