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The Pricing and Revenue Management of Services
Af: Irene C.L. Ng Engelsk Paperback
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kr 56
The Pricing and Revenue Management of Services
Af: Irene C.L. Ng Engelsk Paperback

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.

This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.

This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.

Produktdetaljer
Sprog: Engelsk
Sider: 174
ISBN-13: 9780415551953
Indbinding: Paperback
Udgave:
ISBN-10: 0415551951
Udg. Dato: 30 apr 2009
Længde: 18mm
Bredde: 154mm
Højde: 231mm
Oplagsdato: 30 apr 2009
Forfatter(e): Irene C.L. Ng
Forfatter(e) Irene C.L. Ng


Kategori Erhvervslivsstudier


Sprog Engelsk


Indbinding Paperback


Sider 174


Udgave


Længde 18mm


Bredde 154mm


Højde 231mm

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