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The Psychology of Influence
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kr 68

Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

  • When do arguments become persuasive?
  • What influence do role models have?
  • What role do simple rules of thumb, social norms or emotions play?
  • Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

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Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

  • When do arguments become persuasive?
  • What influence do role models have?
  • What role do simple rules of thumb, social norms or emotions play?
  • Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9781138655393
Indbinding: Paperback
Udgave:
ISBN-10: 1138655392
Udg. Dato: 21 okt 2016
Længde: 14mm
Bredde: 245mm
Højde: 175mm
Oplagsdato: 21 okt 2016
Forfatter(e) Michael (Uinversity of Amsterdam Vliek, Joop van der (University of Amsterdam Pligt, Joop (University of Amsterdam Pligt, Michael Vliek, Joop Pligt


Kategori Kommunikationsstudier


Sprog Engelsk


Indbinding Paperback


Sider 250


Udgave


Længde 14mm


Bredde 245mm


Højde 175mm

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