Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
Af: Li Wanqiang Engelsk Hardback
SPAR
kr 138
The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
Af: Li Wanqiang Engelsk Hardback

How one small tech company got smart about social media and became "China''s new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

• How Xiaomi became the third largest smartphone maker in the world—in just 4 years'' time

• How the cofounders landed their first million users—without spending a dime on advertising

• How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum

• What every business can learn from Xiaomi''s proven success in customer engagement, viral marketing, and cutting-edge product development

Already an instant bestseller in China, Wanqiang''s eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun, Xiaomi CEO.

Eksklusiv medlemspris 300 kr
Medlemspris 314 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 438 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 138 kr
Se vores konkurrenters priser her
God 15.842 anmeldelser på

How one small tech company got smart about social media and became "China''s new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

• How Xiaomi became the third largest smartphone maker in the world—in just 4 years'' time

• How the cofounders landed their first million users—without spending a dime on advertising

• How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum

• What every business can learn from Xiaomi''s proven success in customer engagement, viral marketing, and cutting-edge product development

Already an instant bestseller in China, Wanqiang''s eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun, Xiaomi CEO.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9781259584534
Indbinding: Hardback
Udgave:
ISBN-10: 1259584534
Udg. Dato: 16 aug 2016
Længde: 29mm
Bredde: 165mm
Højde: 260mm
Oplagsdato: 16 aug 2016
Forfatter(e): Li Wanqiang
Forfatter(e) Li Wanqiang


Kategori Ledelse og beslutningstagning


Sprog Engelsk


Indbinding Hardback


Sider 272


Udgave


Længde 29mm


Bredde 165mm


Højde 260mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HARDBACK)
Eksklusiv medlemspris kr 227

kr 247
Normalpris
kr 229
Medlemspris
SPAR
kr 20
BOG (HÆFTET)
Eksklusiv medlemspris kr 189

kr 280
Normalpris
kr 198
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 220

kr 320
Normalpris
kr 230
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (INDBUNDET)
Eksklusiv medlemspris kr 183

kr 270
Normalpris
kr 192
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Eksklusiv medlemspris kr 297

kr 350
Normalpris
kr 302
Medlemspris
SPAR
kr 53
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (INDBUNDET)
Eksklusiv medlemspris kr 239

kr 329
Normalpris
kr 248
Medlemspris
SPAR
kr 90
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 269
Normalpris
kr 199
Medlemspris
SPAR
kr 78
BOG (HÆFTET)
Eksklusiv medlemspris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (HÆFTET)
Eksklusiv medlemspris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (HÆFTET)
Eksklusiv medlemspris kr 314

kr 349
Normalpris
kr 318
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Eksklusiv medlemspris kr 80

kr 229
Normalpris
kr 95
Medlemspris
SPAR
kr 149
Vi anbefaler også
BOG (HARDBACK)
Eksklusiv medlemspris kr 300

kr 438
Normalpris
kr 314
Medlemspris
SPAR
kr 138
BOG (HARDBACK)
Eksklusiv medlemspris kr 280

kr 404
Normalpris
kr 292
Medlemspris
SPAR
kr 124
BOG (PAPERBACK)
Eksklusiv medlemspris kr 446

kr 506
Normalpris
kr 452
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 424

kr 484
Normalpris
kr 430
Medlemspris
SPAR
kr 60
BOG (HARDBACK)
Eksklusiv medlemspris kr 421

kr 506
Normalpris
kr 430
Medlemspris
SPAR
kr 85
BOG (HARDBACK)
Eksklusiv medlemspris kr 192

kr 247
Normalpris
kr 198
Medlemspris
SPAR
kr 55
BOG (HARDBACK)
Eksklusiv medlemspris kr 298

kr 337
Normalpris
kr 302
Medlemspris
SPAR
kr 39
BOG (PAPERBACK)
Eksklusiv medlemspris kr 275

kr 337
Normalpris
kr 281
Medlemspris
SPAR
kr 62
BOG (PAPERBACK)
Eksklusiv medlemspris kr 413

kr 495
Normalpris
kr 421
Medlemspris
SPAR
kr 82
BOG (HARDBACK)
Eksklusiv medlemspris kr 421

kr 506
Normalpris
kr 430
Medlemspris
SPAR
kr 85
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 282

kr 315
Normalpris
kr 285
Medlemspris
SPAR
kr 33
BOG (HARDBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (HARDBACK)
Eksklusiv medlemspris kr 280

kr 404
Normalpris
kr 292
Medlemspris
SPAR
kr 124
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (HARDBACK)
Eksklusiv medlemspris kr 421

kr 506
Normalpris
kr 430
Medlemspris
SPAR
kr 85
BOG (HARDBACK)
Eksklusiv medlemspris kr 473

kr 563
Normalpris
kr 482
Medlemspris
SPAR
kr 90
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (HARDBACK)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (HARDBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48