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Using Semiotics in Marketing

Af: Dr Rachel Lawes Engelsk Paperback
SPAR
kr 22

Using Semiotics in Marketing

Af: Dr Rachel Lawes Engelsk Paperback

Semiotics is a superpower for marketers. It''s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.

Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.

Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.

Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.

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Semiotics is a superpower for marketers. It''s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.

Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.

Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.

Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.

Produktdetaljer
Sprog: Engelsk
Sider: 360
ISBN-13: 9781398607644
Indbinding: Paperback
Udgave:
ISBN-10: 1398607649
Udg. Dato: 3 mar 2023
Længde: 25mm
Bredde: 235mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 mar 2023
Forfatter(e): Dr Rachel Lawes
Forfatter(e) Dr Rachel Lawes


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 360


Udgave


Længde 25mm


Bredde 235mm


Højde 156mm


Udg. Dato 3 mar 2023


Oplagsdato 3 mar 2023

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