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An Integrative Guide to Consumer Neuroscience

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An Integrative Guide to Consumer Neuroscience

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader''s understanding of the topic.The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
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Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader''s understanding of the topic.The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9780198789932
Indbinding: Paperback
Udgave:
ISBN-10: 0198789939
Kategori: Neurovidenskab
Udg. Dato: 16 mar 2022
Længde: 15mm
Bredde: 171mm
Højde: 244mm
Forlag: Oxford University Press
Oplagsdato: 16 mar 2022
Forfatter(e) Sven (MEG Physicist and Senior Researcher Braeutigam, Peter (Chair of Marketing Kenning, Sven Braeutigam, Peter Kenning


Kategori Neurovidenskab


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 15mm


Bredde 171mm


Højde 244mm


Udg. Dato 16 mar 2022


Oplagsdato 16 mar 2022

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