Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Brands and Branding
Af: Stephen Brown Engelsk Paperback
SPAR
kr 42
Brands and Branding
Af: Stephen Brown Engelsk Paperback
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.

    With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding?

    Here are seven reasons why:

    1. It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel
    2. It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade
    3. It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.
    4. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources
    5. It’s irreverent – branding is not always a deadly serious business!
    6. It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.
    7. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel
    Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
    Eksklusiv medlemspris 288 kr
    Medlemspris 292 kr
    Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
    Gratis fragt
    5 - 7 hverdage
    10 kr
    Lavt pakkegebyr
    Normalpris 330 kr
    Fragt: 59 kr
    7 - 10 hverdage
    20 kr
    Pakkegebyr
    Spar 42 kr
    Se vores konkurrenters priser her
    God 15.826 anmeldelser på
    A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.

      With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding?

      Here are seven reasons why:

      1. It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel
      2. It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade
      3. It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.
      4. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources
      5. It’s irreverent – branding is not always a deadly serious business!
      6. It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.
      7. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel
      Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
      Produktdetaljer
      Sprog: Engelsk
      Sider: 296
      ISBN-13: 9781473919525
      Indbinding: Paperback
      Udgave:
      ISBN-10: 1473919525
      Kategori: Salg og marketing
      Udg. Dato: 31 aug 2016
      Længde: 16mm
      Bredde: 243mm
      Højde: 170mm
      Oplagsdato: 31 aug 2016
      Forfatter(e): Stephen Brown
      Forfatter(e) Stephen Brown


      Kategori Salg og marketing


      Sprog Engelsk


      Indbinding Paperback


      Sider 296


      Udgave


      Længde 16mm


      Bredde 243mm


      Højde 170mm

      MEDLEMSFORDELE
      GRATIS FRAGT
      SPAR OP TIL 90%
      Andre har også købt
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 469

      kr 579
      Normalpris
      kr 480
      Medlemspris
      SPAR
      kr 110
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 307

      kr 340
      Normalpris
      kr 310
      Medlemspris
      SPAR
      kr 33
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 447

      kr 550
      Normalpris
      kr 457
      Medlemspris
      SPAR
      kr 103
      BOG (INDBUNDET)
      Eksklusiv medlemspris kr 329

      kr 368
      Normalpris
      kr 333
      Medlemspris
      SPAR
      kr 39
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 183

      kr 198
      Normalpris
      kr 185
      Medlemspris
      SPAR
      kr 15
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 70

      kr 70
      Normalpris
      kr 70
      Medlemspris
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 447

      kr 550
      Normalpris
      kr 457
      Medlemspris
      SPAR
      kr 103
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 313

      kr 348
      Normalpris
      kr 317
      Medlemspris
      SPAR
      kr 35
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 230

      kr 300
      Normalpris
      kr 237
      Medlemspris
      SPAR
      kr 70
      E-BOG
      Eksklusiv medlemspris kr 225

      kr 323
      Normalpris
      kr 235
      Medlemspris
      SPAR
      kr 98
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 259

      kr 299
      Normalpris
      kr 263
      Medlemspris
      SPAR
      kr 40
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 192

      kr 210
      Normalpris
      kr 194
      Medlemspris
      SPAR
      kr 18
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 222

      kr 250
      Normalpris
      kr 225
      Medlemspris
      SPAR
      kr 28
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 225

      kr 225
      Normalpris
      kr 225
      Medlemspris
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 255

      kr 275
      Normalpris
      kr 257
      Medlemspris
      SPAR
      kr 20
      BOG (HÆFTET)
      Eksklusiv medlemspris kr 382

      kr 463
      Normalpris
      kr 390
      Medlemspris
      SPAR
      kr 81
      BOG (INDBUNDET)
      Eksklusiv medlemspris kr 390

      kr 395
      Normalpris
      kr 391
      Medlemspris
      SPAR
      kr 5
      E-BOG
      Eksklusiv medlemspris kr 100

      kr 134
      Normalpris
      kr 103
      Medlemspris
      SPAR
      kr 34
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 350

      kr 386
      Normalpris
      kr 354
      Medlemspris
      SPAR
      kr 36
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 556

      kr 695
      Normalpris
      kr 570
      Medlemspris
      SPAR
      kr 139
      Vi anbefaler også
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 285

      kr 293
      Normalpris
      kr 286
      Medlemspris
      SPAR
      kr 8
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 367

      kr 404
      Normalpris
      kr 371
      Medlemspris
      SPAR
      kr 37
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 178

      kr 220
      Normalpris
      kr 182
      Medlemspris
      SPAR
      kr 42
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 338

      kr 348
      Normalpris
      kr 339
      Medlemspris
      SPAR
      kr 10
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 391

      kr 438
      Normalpris
      kr 396
      Medlemspris
      SPAR
      kr 47
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 400

      kr 450
      Normalpris
      kr 405
      Medlemspris
      SPAR
      kr 50
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 255

      kr 353
      Normalpris
      kr 265
      Medlemspris
      SPAR
      kr 98
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 172

      kr 209
      Normalpris
      kr 176
      Medlemspris
      SPAR
      kr 37
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 191

      kr 242
      Normalpris
      kr 196
      Medlemspris
      SPAR
      kr 51
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 247

      kr 318
      Normalpris
      kr 254
      Medlemspris
      SPAR
      kr 71
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 216

      kr 222
      Normalpris
      kr 217
      Medlemspris
      SPAR
      kr 6
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 293

      kr 369
      Normalpris
      kr 301
      Medlemspris
      SPAR
      kr 76
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 393

      kr 441
      Normalpris
      kr 398
      Medlemspris
      SPAR
      kr 48
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 305

      kr 341
      Normalpris
      kr 309
      Medlemspris
      SPAR
      kr 36
      BOG (HARDBACK)
      Eksklusiv medlemspris kr 223

      kr 297
      Normalpris
      kr 230
      Medlemspris
      SPAR
      kr 74
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 312

      kr 337
      Normalpris
      kr 315
      Medlemspris
      SPAR
      kr 25
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 367

      kr 441
      Normalpris
      kr 374
      Medlemspris
      SPAR
      kr 74
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 295

      kr 315
      Normalpris
      kr 297
      Medlemspris
      SPAR
      kr 20
      BOG (PAPERBACK)
      Eksklusiv medlemspris kr 400

      kr 450
      Normalpris
      kr 405
      Medlemspris
      SPAR
      kr 50