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Contemporary Issues in Social Media Marketing
Engelsk Paperback
SPAR
kr 56
Contemporary Issues in Social Media Marketing
Engelsk Paperback

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void.

Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.

Topics include:

• The consumer journey in a social media world

• Social media and customer relationship management (CRM)

• Social media marketing goals and objectives

• Social media and recruitment

• Microblogging strategy

And many more.

The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void.

Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.

Topics include:

• The consumer journey in a social media world

• Social media and customer relationship management (CRM)

• Social media marketing goals and objectives

• Social media and recruitment

• Microblogging strategy

And many more.

The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Produktdetaljer
Sprog: Engelsk
Sider: 348
ISBN-13: 9781138679184
Indbinding: Paperback
Udgave:
ISBN-10: 1138679186
Kategori: Salg og marketing
Udg. Dato: 27 jul 2017
Længde: 19mm
Bredde: 234mm
Højde: 157mm
Oplagsdato: 27 jul 2017
Forfatter(e):
Forfatter(e)


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 348


Udgave


Længde 19mm


Bredde 234mm


Højde 157mm

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