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Content Strategy
SPAR
kr 33

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.

Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

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This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.

Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Produktdetaljer
Sprog: Engelsk
Sider: 202
ISBN-13: 9780367751036
Indbinding: Paperback
Udgave:
ISBN-10: 0367751038
Kategori: Reklame
Udg. Dato: 30 nov 2022
Længde: 16mm
Bredde: 151mm
Højde: 230mm
Oplagsdato: 30 nov 2022
Forfatter(e) Sheryl (Oakland University Ruszkiewicz, Guiseppe (East Carolina University Getto, Jack T. (Kennesaw State University Labriola, Guiseppe Getto, Sheryl Ruszkiewicz, Jack T. Labriola


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 202


Udgave


Længde 16mm


Bredde 151mm


Højde 230mm


Udg. Dato 30 nov 2022


Oplagsdato 30 nov 2022

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