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Marketing the Sports Organisation

Af: Alain Ferrand, Scott McCarthy Engelsk Paperback
SPAR
kr 19

Marketing the Sports Organisation

Af: Alain Ferrand, Scott McCarthy Engelsk Paperback

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

  • a practical framework for implementing relationship marketing throughout the product and service range
  • an in-depth examination of tools and methods that increase the value of the product for the consumer
  • a genuinely international approach, applicable in all countries
  • detailed international case studies from the world of sport.

Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

  • a practical framework for implementing relationship marketing throughout the product and service range
  • an in-depth examination of tools and methods that increase the value of the product for the consumer
  • a genuinely international approach, applicable in all countries
  • detailed international case studies from the world of sport.

Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780415453301
Indbinding: Paperback
Udgave:
ISBN-10: 0415453305
Kategori: Salg og marketing
Udg. Dato: 20 aug 2008
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 20 aug 2008
Forfatter(e): Alain Ferrand, Scott McCarthy
Forfatter(e) Alain Ferrand, Scott McCarthy


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 20 aug 2008


Oplagsdato 20 aug 2008

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