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The Customer of the Future
Af: Blake Morgan Engelsk Hardback
SPAR
kr 35
The Customer of the Future
Af: Blake Morgan Engelsk Hardback

With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world''s most innovative companies are offering new and compelling customer experiences.

 

Tomorrow''s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

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With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world''s most innovative companies are offering new and compelling customer experiences.

 

Tomorrow''s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781400213634
Indbinding: Hardback
Udgave:
ISBN-10: 1400213630
Udg. Dato: 28 nov 2019
Længde: 27mm
Bredde: 160mm
Højde: 236mm
Oplagsdato: 28 nov 2019
Forfatter(e): Blake Morgan
Forfatter(e) Blake Morgan


Kategori Produktionsstyring og kvalitetsledelse


Sprog Engelsk


Indbinding Hardback


Sider 224


Udgave


Længde 27mm


Bredde 160mm


Højde 236mm

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